THE IMPORTANCE OF REDESIGNING YOUR WEBSITE
The Importance of Redesigning Your Website
Similar to most things we have in our life, we do not build them with our own hands. We buy laptops designed by professional engineers, our wall clock is serviced by a professional jeweler, and you didn’t even lay the foundation of your own house. The same thing applies to business websites. Although you can use free design, run and maintain the website with very little investment, it does not mean you have to do that. A business website is not a personal blog, meaning you must take things seriously if you want to stay competitive in the online market. Your existing website is probably just fine, but there is a good chance that you need me to give profound improvements to the overall website aesthetics and performance, and here are the reasons.
1. People Judge Your Company based on Your Website
Regardless of how often you deny it, people will not want to have a business with a company that has a less-appealing website. It does not matter that you like or are proud of it because the website is intended to reach the broader circle of potential customers. The website is not for you, it is for your customers to take a glance at products and services you offer. A website full of clutter and confusing navigations is highly unlikely to trigger the purchasing decision.
2. Your Competitors Have Good Websites
One of the most powerful driving forces to hire professional to redesign your website is the fact that your competitors have better-looking, error-free, and basically user-friendly websites. You probably offer the best price for the same products available all over the Internet, but your website does not seem to convince people to buy. The Internet has become the largest marketplace where everyone can find everything in an instant. It also means you need to treat online business in the same way you do all other business conducts. You need to wear respectable clothes and carry out friendly manners; both should be reflected well in the website as well.
3. Your Website is A Relentless Marketing Agent
You might as well treat your website nicely because it is the best employee every business can afford to hire. A website is a relentless marketing agent and in constant communication with your customers. If this was a person, it would be someone who never called in sick, requested a bonus, asked for a promotion, and other demands. What you need to do is give what the website deserves; proper design, easy-to-navigate links, regular updates, maintenance, spam removals, and probably some performance upgrades to ensure responsiveness.
4. Build Reputation and Boosts Professional Image
A professional website designer such as myself always tries to stand in your shoes. I put myself in your position and treat the website as if it is my own. That is the only way I can understand what the website needs. More than that, everything I do reflects my professionalism. Innovative website design demonstrates my ability, and therefore it boosts your professional image to your customers. The website should be compatible with all Internet browsers, responsive in mobile devices, optimized for the user-friendly interface on all platforms, and certainly pleasant to the eye.
In the end, not every business owner can create a well-designed and fully-functioning website. They are good at marketing their products, maintaining good business relationships with partners and customers, bookkeeping, and selling items. However, it is my job as a professional website designer to give you leverage in the competitive nature of the online market.